Jakarta –
MONDIAL opens a Pop-Up Store at Mall Senayan City, Jakarta on 7-18 February 2024. This Pop-Up Store with the theme ‘Precious Connection with MONDIAL’ will feature MONDIAL Precious in collaboration with Nicholas Saputra as Creative Director of the MONDIAL Precious collection.
All collections from MONDIAL Precious will be displayed at this Pop-Up Store, including The Medallion. The Medallion itself is a brooch which is an exclusive masterpiece from the MONDIAL Precious collection.
The Medallion carries basic geometric shapes, namely circles, rectangles and triangles. In line with You Are Precious in Every Way which is the tagline of the MONDIAL Precious collection, The Medallion is made from 18 carat white gold combined with diamonds and a beautiful combination of red ruby and blue sapphire.
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Not only does it display jewelry from the MONDIAL Precious collection, the Pop-Up Store with the theme ‘Precious Connection with MONDIAL” also has an activity area and various installations with creative visuals with the MONDIAL Precious X Nicholas Saputra theme.
In the midst of this celebration, MONDIAL also held a semi-talk show which was attended by all mass media leaders, communities, influencers, and loyal MONDIAL customers at the Pop-Up Exhibition with the theme ‘Precious Connection with MONDIAL’.
“We developed this MONDIAL Precious collection together with the famous Indonesian actor, Nicholas Saputra. With the creative vision of Nicholas Saputra and MONDIAL’s experience as a luxury jewelery brand for 44 years, MONDIAL Precious was created as a collection that will encourage jewelry lovers to show their unique expressions and displaying personalization that is I’m Different,” said MONDIAL General Manager Leslie Christian Saputra, in a written statement, Friday (23/2/2024).
 Photo: MONDIAL |
“MONDIAL Precious is a jewelry collection that is suitable as a bold fashion statement and a reflection of the expression of one’s aspirations to celebrate special occasions such as Valentine’s Day, Chinese New Year and other special moments. The presence of this Pop-Up Store will provide an opportunity for the community “feel the spirit of the MONDIAL Precious collection which encourages everyone to feel valuable because You Are Precious in Every Way,” he continued.
Leslie added that since the end of 2023, brooches have also become a trendy and popular jewelry collection. This trend itself started with The Medallion, which is one of the collections from MONDIAL Precious which went viral when it was worn by Nicholas Saputra during the celebration of the 78th Indonesian Independence Day at the State Palace.
“Apart from Nico, there are other public figures who also use brooches as a fashion statement in their various activities, such as Lukman Sardi and Atiqah Hasiholan. Brooches will become jewelry that will become popular again in 2024 because of its unisex nature and its design which is suitable for personalizing anyone who wants to look stylish and fashionable,” said Leslie.
As MONDIAL’s Brand Ambassador and Creative Director of the MONDIAL Precious collection, Nicholas Saputra said that this collaboration with MONDIAL was a very fun creative playground for him and MONDIAL. One of the reasons for the presence of the MONDIAL Precious collection is its interest in precious gemstones.
“I always make time to hunt for precious stones (stone-hunting) when traveling, I have even been to Myanmar specifically for that. MONDIAL’s openness to involve me as Creative Director for this MONDIAL Precious collection, not just as a brand spokesperson, convinced me to welcome this opportunity,” said Nicholas.
Brooch Trend as an Ideal Fashion Statement in 2024
 Photo: MONDIAL |
As a luxury jewelery brand that regularly innovates by releasing collections that can be statement jewelry, MONDIAL has a variety of jewelry with high quality diamonds and precious stones such as pendants, ladies rings, pendants, earrings and even brooches.
Recently, the trend of wearing brooches has become popular again, especially after being worn by several public figures such as Nicholas Saputra, Lukman Sardi, and Atiqah Hasiholan. These public figures wore brooches decorated with diamonds and precious stones from MONDIAL at various special moments recently.
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